Analyzing vision and mission statements from 5 famous* companies

In this article let’s look at the vision and mission statements of some famous companies which will help give some further context to the discussion in my last article.  Apple   Mission: “to bringing the best user experience to its customers through its innovative hardware, software, and services.” Vision: “We believe that we are on the face … Continue reading “Analyzing vision and mission statements from 5 famous* companies”

Simplifying mission and vision statements

Today’s focus will be on vision and mission. Specifically, what is a vision and what is a mission, and how should you go about creating vision and mission statements for your business.  Vision and mission are closely tied together, but they are different. Many people get them confused – including some of the biggest companies … Continue reading “Simplifying mission and vision statements”