Core values keep your business between the mayo and the mustard

At a wedding several years ago I heard a best man offer the following advice to the groom: Keep it between the mayo and the mustard. I had no idea what this meant, so I asked around. Eventually someone offered that it means that when you’re driving, keep your car between the lines on the … Continue reading “Core values keep your business between the mayo and the mustard”

4 reasons why you need to clarify the purpose for your business

In a prior article I talked about the Four Ps of any business: Purpose, Planning, People, and Processes. In the next few articles I’ll dive deeper into what’s involved in the Purpose component of the business. Today’s focus is on why a clear and compelling purpose is so important for your business. In other words, … Continue reading “4 reasons why you need to clarify the purpose for your business”