Analyzing vision and mission statements from 5 famous* companies

In this article let’s look at the vision and mission statements of some famous companies which will help give some further context to the discussion in my last article.  Apple   Mission: “to bringing the best user experience to its customers through its innovative hardware, software, and services.” Vision: “We believe that we are on the face … Continue reading “Analyzing vision and mission statements from 5 famous* companies”

4 reasons why you need to clarify the purpose for your business

In a prior article I talked about the Four Ps of any business: Purpose, Planning, People, and Processes. In the next few articles I’ll dive deeper into what’s involved in the Purpose component of the business. Today’s focus is on why a clear and compelling purpose is so important for your business. In other words, … Continue reading “4 reasons why you need to clarify the purpose for your business”