In this article let’s look at the vision and mission statements of some famous companies which will help give some further context to the discussion in my last article. Apple Mission: “to bringing the best user experience to its customers through its innovative hardware, software, and services.” Vision: “We believe that we are on the face … Continue reading “Analyzing vision and mission statements from 5 famous* companies”
Tag: mission statement
Simplifying mission and vision statements
Today’s focus will be on vision and mission. Specifically, what is a vision and what is a mission, and how should you go about creating vision and mission statements for your business. Vision and mission are closely tied together, but they are different. Many people get them confused – including some of the biggest companies … Continue reading “Simplifying mission and vision statements”